Gamma Iota Sigma
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Membership Campaign"If your chapter is not
growing, it is dying." Every chapter continually replaces graduating members if it is
to remain a thriving organization. The more
members you have the more manpower to carry out your established goals and projects. Before you can realize full
membership potential, you must evaluate your current recruiting strategies. Listed below are steps and ideas designed to help
you analyze and improve your membership drives. 1.
You must be successful at
recruiting to stay alive! This program must
be top priority and have your complete member and financial support. Reaffirm your commitment of time and resources
before you start. 2.
Establish a goal
. . . Some questions to consider are: a.
If you had
unlimited manpower, what could you accomplish? b.
How many
projects can each member reasonably are expected to participate in? c.
How many members will
you lose this year? 3.
Establish a
campaign theme . . . a.
Recruiting will
be much more exciting to you and others if you have a slogan. b.
Build the theme around
your strongest selling point. 4.
Campaign
Materials . . . a.
Stress what you
have to offer (i.e., industry connections, leadership opportunity, and national exposure). b.
Don't bore people with
long letters or speeches. c.
Use the telephone. 5.
Use current
members . . . a.
A
"member-get-a-member" program is usually effective. b.
If you're doing a
good job for current members, they won't mind selling the organization to prospects. 6.
Anticipate
reasons for not joining . . . a.
"I don't
have the time." We all have 24 hours. It's a matter of priorities and you want to change
theirs. b.
"I don't
have the money to join." Gamma Iota
Sigma industry connections may lead to career opportunities. Doesn't a future return justify saving the money
to join? c.
"I'm in too
many organizations already." That is
exactly why Gamma Iota Sigma needs them, they can use and sharpen their previously
developed skills. 7.
Take advantage
of bad times . . . During hard economic times students
are more hesitant to give their time and energy. HOWEVER,
they are also looking for all the help they can get.
Capitalize on this by constantly stressing the opportunities Gamma Iota
Sigma can provide for the students. 8.
Make it easy to
join . . . Place applications where convenient
for potential members. Do not make them come
to you. 9.
Pricing . . .
use your imagination! a.
At times, offer
discounts. Possible ideas include: 1.
Discounts for
the first 10 people to join. 2.
$5 off fee for all
freshman or seniors joining 3.
Year end reductions
(one month only) b.
Do not be afraid
to increase dues. Potential members are
sensitive to your needs (and they don't know what you charged last year). 10.
Motivate your
members to recruit . . . a.
Awards for best
recruiters: 1.
A day off -
members attend the winner's classes for a day and take in-depth notes for him/her. 2.
Free servants for a
day. 3.
Dinner or theater
tickets. 4.
Free tank of gas b.
Contests . . .
divide current members into small competitive groups. 11.
Always ask for
referrals . . . a.
Always ask new members
for prospective names. b.
Request that new
members pass on their membership materials to one other person, not a member. 12.
Keep records . .
. Monitor and analyze all efforts. Learn from your successes and mistakes. |